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P-29, r. 1 - Regulation respecting food

Section 11.9.13
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11.9.13. In all advertising, a butter substitute must be expressly identified as “margarine” and other substitutes as “substitute” preceded by the name of the dairy product it replaces. The characters used to identify a dairy product substitute in written advertising must be the same as those used to display the trademark or brand name.
O.C. 741-2008, s. 15.
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